What is SEO ?SEO is the abbreviation of search engine optimization and this term is used frequently in world wide web. By Definition the SEO is "the process of affecting the visibility of a website or a web page in a search engine's "natural" or unpaid search results.The Importance of SEO can not be neglect and without SEO no website can make good place in search engine ranking.There are three types of
1. On Page SEO
2. Off Page SEO
3. Black Hat SEO
ON PAGE SEOOn page SEO factors are totally in the publishers hands. On page optimization is related to the content of the website, title of the webpage,the structure of the webpages and the template of the websites or webpage. On page optimization provide the base to your website to set your webpages on the target location in search engine. The most important term in on page optimization is the page title . It should be related to your content and should not contain any stop words. Stop words are those helping verb which we used to connect our sentence with each other. Never used these words in title and in meta tags words . If you used them the search engine consider them as spam and neglect them. After the title , now search engine move to your site meta tags. Meta tags are those keywords which are related to your website content and search engine used them frequently in search. After Meta tags search engine goes on the body of the webpage. This is also very important factors and search engine's robots spent lot of time to get accurate and quick result. In body of the page or content of the page always keep four factors in mind , the keywords prominence,vicinity,words density,thickness and recurrence.
OFF PAGE SEOOff page SEO refer to all that stuff that developers used to get his website best rank in search engine. Off page or white Hat SEO factors are not in publishers's hands but in search engines control. All search engines have their own specific algorithms through which they sort the webpages. All search engines appreciate White hat SEO and they put your website in best figure if you done this job 100%. There are many ways of White hat SEO and some of them are , social networking website, blogging,Directory submission,social bookmarking,forum marketing,link building, back links and article submission. Off page SEO help your website to visible in search engine through different links.Off page SEO touch the sky for your website if you have a good content on social media because social media provide you thousands of visitors which help your website to get a good page rank.
Black Hat SEOBlack hat SEO is an illegal way to get web traffic and page rank. The black hater found the weakness of the search engines algorithms and take the advantages of it. They just keep the eyes on the top keywords of the search engine and after this they used these keywords in their content forcefully.But now search engine are much mature and they identify the spammer easily but this factor can't be totally neglect in the world wide web. At the end i just say that if you work according to the white hat SEO and with good stuff very soon search engine become your friend and bring lot of benefits for your webpages and for website."Law Breakers are more clever than law makers"
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